What started over a sticker is now a full-blown movement in Denver. It’s tough to visit the Mile High City these days and not see this message everywhere. On a colorful street art mural, a hat someone is wearing at the airport, a sticker on your parking meter and endless t-shirts and hoodies around town — it’s a simple concept, yet a little reminder sometimes goes a long way.
Be A Good Person (BAGP), a lifestyle apparel brand based in Denver, is on a mission to spread positivity. It has a goal to celebrate people of all backgrounds while inspiring the world to act on a basic concept: being a good person.
Founders Julian Donaldson and Darian Simon are creatives and friends who started the company six years ago after the popularity of the phrase on a simple square sticker started taking off. Donaldson is the designer while Simon, who went to school for photography, jumped into the driver’s seat on the creative storytelling and marketing lane of the company.
The BAGP flagship store is located in the heart of Denver’s Art District in RiNo. The vibe is infectious when you walk in: beats are bumping, fresh air flows from the juliette balcony that overlooks the most popular alley in the area. Donaldson is typically on the couch designing something amazing for next season; Simon is usually behind the cash wrap on his turntables, passing out stickers and chatting it up with guests.
Community collaborations with local artists, companies, non-profits, schools and parks are truly at the core of this brand, which adds to its magnetic draw. Last year, in partnership with lululemon, the BAGP team brought in Thomas Evans (aka Detour 303) to paint a mural on the Curtis Park basketball court. Detour is a well-known muralist in the area and you can find his stunning tribute portraits of Breonna Taylor, George Floyd, John Lewis and many others around the city. Funds were raised for Marlee’s Smile Foundation, and BAGP brought some friends in to host a work-out and goal setting session for neighbor kids on the newly painted court.
Most recently they have partnered with Denver breakfast behemoth Snooze for a special edition t-shirt from which $10 for every shirt sold will go to No Kid Hungry to provide 100 meals for families in need.
BAGP is a brand based on a passion for positivity and a brighter future for our society, and it’s clearly reflected not just in their gear, but in their actions and collaborations as well.
Follow along with BAGP crew on instagram at @beagoodperson and shop online at beagoodperson.com to support this Denver-based, Black-owned business that’s making waves. You’ve been warned, this brand is addictive in the best way possible, and you’ll wish you had more surface area in your life for all the amazing stickers.
Photos courtesy of Be A Good Person.
Originally published in the Summer + Fall 2021 issue.
Shenna Jean loves creating content for people, places and ideas that inspire her. Based in Denver, Colorado, she enjoys getting to the mountains as often as possible, listening to music, reading personal development books, practicing yoga, dancing around the house and playing outside.