Be A Good Person (BAGP), a lifestyle apparel brand based in Denver, is on a mission to spread positivity. It has a goal to celebrate people of all backgrounds while inspiring the world to act on a basic concept: being a good person.

Founders Julian Donaldson and Darian Simon are creatives and friends who started the company six years ago after the popularity of the phrase on a simple square sticker started taking off. Donaldson is the designer while Simon, who went to school for photography, jumped into the driver’s seat on the creative storytelling and marketing lane of the company.

The BAGP flagship store is located in the heart of Denver’s Art District in RiNo. The vibe is infectious when you walk in: beats are bumping, fresh air flows from the juliette balcony that overlooks the most popular alley in the area. Donaldson is typically on the couch designing something amazing for next season; Simon is usually behind the cash wrap on his turntables, passing out stickers and chatting it up with guests.

Community collaborations with local artists, companies, non-profits, schools and parks are truly at the core of this brand, which adds to its magnetic draw. Last year, in partnership with lululemon, the BAGP team brought in Thomas Evans (aka Detour 303) to paint a mural on the Curtis Park basketball court. Detour is a well-known muralist in the area and you can find his stunning tribute portraits of Breonna Taylor, George Floyd, John Lewis and many others around the city. Funds were raised for Marlee’s Smile Foundation, and BAGP brought some friends in to host a work-out and goal setting session for neighbor kids on the newly painted court.