Partner Profile : Color Up

Last Updated: April 3, 2022By

Color Up Wellness Center is a community space dedicated to wellness, education and community. Designed to promote health & wellness while stimulating human connection, offerings at the 8,800-square-foot center include spa & wellness services from highly trained professionals, educational opportunities, a social lounge, local artist gallery and a variety of community events.

Color Up creates award-winning, hemp-derived CBD products intended to balance the mind, body and spirit. All Color Up products and services are infused with CBD from organically and sustainably grown hemp on a 2018 Farm-Bill-compliant and CDA-registered hemp farm in Colorado. Licensed by the CDPHE, the brand is strictly cruelty-free, all-natural and gluten-free.

More than 15 local therapists and educators work from the Center, offering an array of spa services and classes. With seven treatment rooms, services include facials, massage, brows, lashes, nails, waxing and microblading from notable estheticians Liz Aigner of Glow Massage, Veronica Tristan of NVUS Brows & Skincare and Ashley Deckard of A.D. Esthetics.

“The estheticians and massage therapists working within the Color Up Wellness Center are trained extensively and ready to educate clients on the many uses and benefits of plant-derived body and skincare. The therapists live in Colorado and understand the unique needs of skin in our climate. Most are trained in oncology treatments and utilize the oncology-approved, professional line of Color Up products in their services,” describes Color Up COO and Co-founder Shauna Blanch, LMT, RYT.

Blanch, alongside co-founders Bryce Conley and Will Parker, launched Color Up in 2015 and built their first Wellness Center in Denver in 2017. The three have backgrounds in science and education and are nationally known experts in plant-based medicine. Color Up’s award-winning products are formulated and produced on-site at the Wellness Center, which also serves as the brand’s headquarters.

“Color Up’s mission is to provide a safe space for everyone to learn how to incorporate CBD and other cannabis constituents into their lives through education, connection, and clean products. It is our intention to help lead our community into a healthier, happier, and more harmonious lifestyle. We feel strongly about building and maintaining an educated community, so we strive to make our products, services, and information available to everybody, at every level,” adds Blanch.

The Color Up Wellness Center is an airy space filled with sunlight, plants and artwork. The Center has a large outdoor area that includes a garden where fresh herbs are grown to be used in teas, treatments and community experiences. Retail items include local jewelry, crystals, candles, transformational superfoods and tonics, Color Up products, and original art. The spacious Center is also the setting for socially distanced classes including breathwork, yoga, dance, journaling and art that are offered to the community.

The Color Up Wellness Center is open 9 a.m. – 5 p.m. MST, Monday – Friday. Parking is available in the front lot and on the street.

Learn more about the center:


2191 S. Broadway

Denver, CO 80210



Color Up is a valued Distribution Partner with YOGA + Life® Magazines.


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