Outdoor clothing company Patagonia has launched a new digital platform connecting people with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.
Specifically, Patagonia Action Works allows people to find environmental nonprofits based on issue and location. It also provides links for grassroots organizations who are new to Patagonia to apply for funding. planet
“If we could connect our community, friends and customers directly with local groups working on issues they are passionate about, suddenly these organizations would have the capacity to achieve even more,” said Lisa Pike Sheehy, vice president of environmental activism at Patagonia. “Everybody has a role to play in this movement.” planet
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Originally published in the Summer + Fall 2018 issue.