“VITALITY” Cover Artist Spotlight: Q+A With Shannon Kennedy

Last Updated: June 7, 2021By

The winner of CO YOGA + Life’s cover contest, Shannon Kennedy works as a designer from her Eagle, Colorado home. As a Vail Valley local, she helps clients with branding and design. Having worked at a social media company, a ski company and an apparel company, she is well-versed in many creative mediums. Born and raised in Minnesota, today Kennedy lives with her husband and two pitties, where she gets to stare at Castle Peak while working from home.

Shannon Kennedy’s winning illustration.

WHAT WAS YOUR INSPIRATION BEHIND CREATING THE ARTWORK FOR THIS COVER?

My inspiration for this artwork was the environment in which I live. The mountains are full of life and movement between the wildlife, the changing of the seasons, the melting snow into the flowing rivers and the people enjoying the mountains. I wanted to represent the energy that thrives in this beautiful valley.

YOU MAKE CREATIVE CONTENT ALL THE TIME — HOW DO YOU STAY INSPIRED?

I am very lucky to work on many different types of projects and each client inspires me in different ways. If I am ever feeling uninspired, I will blast some music, take a walk outside or peruse Pinterest.

ANY PROJECTS YOU ARE MOST EXCITED ABOUT CURRENTLY?

Currently, I am excited about working on some new apparel for RiverWonderGrass (and I’m equally excited for some music on the river)! I have some exciting branding projects in the works, and one that I recently wrapped up was for Dancing Snowflake — an amazing woman that does breathwork and intuitive healing. I am also so excited about live music and festivals returning, and I’m thrilled to be working on the art for WinterWonderGrass, Borderlands Festival and some exciting events in Beaver Creek Village.

HOW DO YOU LIKE TO SPEND YOUR FREE TIME?

In my free time I enjoy snowboarding, hiking, practicing yoga, getting on the river, walking my dogs, going to concerts, hanging out with friends and my newest hobby — roller skating!

FOR THE VITALITY ISSUE OF CO YOGA + LIFE, PLEASE SHARE WITH US SOME OF THE WAYS YOU CREATE VITALITY IN YOUR LIFE:

I create vitality in my life by spending time in nature, eating a plant-based diet, being active, taking time to do self-work and, most importantly (to me), sleeping.

Photo courtesy of Shannon Kennedy.

Originally published in the Summer + Fall 2021 issue

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