Try It On : DU/ER Performance Denim | By Bobby L’Heureux

We believe in doing more with less

In living your life intentionally, with thought and care for the people and the planet around you.

We believe that time outside is good for the body and the mind, and time outside with good people is even better.

We believe in honoring your health and taking care of it.

We believe that “fashion” is silly, and that real style comes from knowing yourself, and dressing accordingly.

We believe in loving the place you live and the place you work.

We believe that to have the freedom to get on with all that good stuff, you need to feel comfortable in what you’re wearing, how you look and what you can do in the clothes you wear.  

That’s why we make the clothes we do.”

These are the beliefs behind DU/ER and why they make the clothing they do.

I recently had the pleasure of putting myself into a pair of DU/ER Performance Denim Relaxed Jeans in Heritage Rinse. My tushie was happy! The combination of fashion and function is done to perfection.

They look and feel like jeans — because they are. With their flexibility and breathability, these jeans rival my favorite athletic pants. From the office to a bike ride into town or an afternoon hike, these pants are extremely versatile in any season. I wore them for over eight hours the first day and put them back on the next. They had the same snug yet comfortable fit as the first time. This combined with the anti-bacterial feature allows you to go more time between washes, preserving your piece and the environment.

I have since worn and washed them several times. The fit has not changed and they never bleed in the laundry machine, making them my new favorite pants. That’s right, not just jeans but pants! They make a jean jacket as well — looks just like my old Levi’s from childhood. It is sold out but with hopes they will be available again soon.

The category of performance denim and fabric is growing. Gary Lanett, with 25 years of experience making jeans, and Abid Hafeez, a performance fabric expert for over 25 years, partnered together to be a major player. With their extensive knowledge no detail was missed while creating their product lines. Check out everything DU/ER is up to at

Photos courtesy of DU/ER.


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